Social networks today present us with two problematic dimensions. Firstly, the industrialisation of social relations or even friendship becomes a new organon of control, while advertising and marketing aim to stimulate a new wave of consumerism. Large amounts of personal data are collected and analysed in favour of personalisations, recommendation systems, spams, etc. Secondly, they pose the question of the status of collaboration and labor at a time of “crowd-sourcing” and the notion of the “internet-as-playground”, when millions of users spend their lives on social networking websites, splitting their time between status updates, link-sharing, like-buttons and hashtagged comments, while being oblivious to the interests these mechanisms serve. These questions call for further rethinking of what Bernard Stiegler calls the economy of contribution, and of how to develop a pharmacological approach to industrialisation.
- marketing and consumption in social networks
- privacy and personalisation, political economy of data
- collective intelligence and collective individuation (Simondon)
- new form of collaboration and alternatives of social networks
- the question of friendships and love (Aristotle, Luhmann)